EBONY MEDIA OPERATIONS Is A Media Partner of the Sickle Cell Disease Association of America, Inc.

National Media Partnership Will Expand Education and Outreach Efforts to Increase Awareness about Sickle Cell Disease and Sickle Cell Trait

Sickle Cell Disease Association of America, Inc. (SCDAA) and EBONY Media Operations (EMO) announced a new media partnership in September 2018 that will enhance national awareness efforts about sickle cell disease (SCD) and help to ensure the disease is not forgotten. The collaboration will use a combination of print, digital platforms, events and speaking opportunities to share educational information with individuals living with SCD and their families to patients better understand the disease and treatment options. The partnership also will increase the dissemination of information to engage new audiences, create new conversations and remove stigma for those affected by SCD.

In November 2018, EBONY hosted the Power 100 event in Los Angeles, CA and helped SCDAA in its efforts to increase awareness about sickle cell disease and to raise funds to support individuals living with the disease and their families. EBONY also has included 2 full-page ads in their national print magazine for its October/November and December/January issues.

“SCDAA is grateful for this new media partnership and the value it will bring to the sickle cell community,” said SCDAA President and CEO Beverley Francis-Gibson. “EBONY magazine is one of the premiere publications with a long history of addressing critical issues relevant to the African-American community. This unique partnership will provide exciting new opportunities for SCDAA and EBONY to inform, educate and inspire others to keep SCD at the forefront of health discussions.”

“For more than four decades, SCDAA has been a champion of the sickle cell community, and EBONY is delighted to partner with them to raise awareness about SCD,” said Linda Johnson Rice, EBONY Media Operations Chairman Emeritus and CEO Michael Gibson. “Our partnership will work to bolster communications efforts and spark new conversations that will help improve the quality of life for those affected by the disease. We look forward to all we can achieve together.”

About EBONY MEDIA OPERATIONS

EBONY is the No. 1 source for an authoritative perspective on the Black community. Now in its 74th year, EBONY, published eight times per year, reaches nearly 11 million readers featuring the best thinkers, trendsetters, hottest celebrities and next-generation leaders. EBONY ignites conversation, promotes empowerment and celebrates aspiration. Available nationwide on newsstands and the iPad, EBONY is the heart, the soul and the pulse of Black America. It’s more than a magazine, it’s a movement. Visit EBONY.com for more information.